Games Like Crimson Tactics: The Rise of The White Banner

Command, endure, and prosper in The Iron Oath, a turn-based tactical RPG where the fate of your mercenary company rests on your decisions. Customize your roster, build your renown, and discover the secrets that await in the medieval fantasy realm of Caelum.

Why similar: Tactical RPG 17.1%, CRPG 15.8%, Party-Based RPG 15.7%, Strategy RPG 13.6%, Turn-Based Strategy 10.5%

Why You'll Like It: It combines party-based management with tactical turn-based combat in a gritty, evolving fantasy world.

A new tactics RPG from the team who brought you the Bravely series and Octopath Traveler. An epic tale, brought to life with stunning HD-2D graphics. Make difficult decisions in this story set against a backdrop of the war-torn continent of Norzelia.

Why similar: Strategy RPG 29.9%, Turn-Based Tactics 26.9%, JRPG 19.6%, Tactical RPG 9%, RPG 8%

Why You'll Like It: It features a heavy emphasis on political decision-making and tactical turn-based battles that directly parallel the narrative style of the seed game.

Tactics Ogre, crown jewel of the tactical role-playing genre, is reborn! Based on the 2010 release, the game features improved graphics and sound, as well as updated game design, bringing to life a new Tactics Ogre that remains true to its roots.

Why similar: Tactical RPG 29.8%, Strategy RPG 21.6%, Turn-Based Tactics 19.2%, JRPG 8%, RPG 7.2%

Why You'll Like It: This is the definitive genre classic that mirrors the political intrigue and deep grid-based tactical combat found in Crimson Tactics.

Fell Seal: Arbiter's Mark is a turn-based tactical RPG with a focus on storytelling and strategic battles. Unfold a mature story as you progress through hand-crafted scenarios, controlling your own group of Arbiters, with each character customizable from a wide selection of classes and abilities!

Why similar: Turn-Based Tactics 20.8%, Tactical RPG 19.1%, Strategy RPG 14.3%, RPG 12.5%, Turn-Based Strategy 12.1%

Why You'll Like It: This game offers a robust class system and grid-based combat that will feel instantly familiar to fans of traditional tactical RPGs.

Step into the world of Terrazael and lead soon-to-be legendary heroes in a quest to restore a land fractured by broken oaths, reckless wars, and untamed magic. Fight back in turn-based battles, manage character relationships, collect dangerous artifacts, and hopefully restore the world...

Why similar: Strategy RPG 14.9%, Party-Based RPG 13.8%, Tactical RPG 13.6%, JRPG 11.7%, Turn-Based Strategy 11.4%

Why You'll Like It: This game captures the essence of classic turn-based tactical combat with a focus on unit growth and strategic positioning.

TROUBLESHOOTER: Abandoned Children is the first season of a turn-based strategy SRPG that takes place in the world of Troubleshooter.

Why similar: CRPG 12.8%, Tactical RPG 12.7%, Party-Based RPG 10.9%, Strategy RPG 10.8%, Wargame 10.5%

Why You'll Like It: This title provides an incredibly deep tactical system with complex character builds and party management mechanics.

Arcadian Atlas is a Tactical RPG about the choices people make for love and power, and how those decisions tear a kingdom apart.

Why similar: Tactical RPG 17.2%, Strategy RPG 14.7%, CRPG 12%, JRPG 11.8%, Turn-Based Strategy 11.4%

Why You'll Like It: This game delivers a classic pixel-art tactical RPG experience with a strong focus on character classes and grid-based strategy.

Ash of Gods: Redemption is a turn-based RPG that combines tactical combat, CCG elements, and a constantly evolving story in which no one is safe from death, including the main characters.

Why similar: Party-Based RPG 14.1%, Tactical RPG 14.1%, Strategy RPG 13.7%, CRPG 12.9%, Isometric 12%

Why You'll Like It: It features a dark, narrative-heavy campaign where tactical combat decisions have lasting consequences on the story.

Live through an epic role-playing Viking saga where your strategic choices directly affect your personal journey. Make allies as you travel with your caravan across this stunning yet harsh landscape. Carefully choose those who will help fight a new threat that jeopardizes an entire civilization.

Why similar: Tactical RPG 30.3%, Strategy RPG 27.3%, Turn-Based Strategy 20.4%, RPG 9.1%, Strategy 6.8%

Why You'll Like It: It emphasizes the weight of narrative choices and tactical combat in a beautifully illustrated fantasy world.

Follow the story of Lua and unveil the mysteries surrounding her origins in the tactical RPG, reminiscence of the 16-bit era Japanese strategy games. Recruit up to 14 characters with unique abilities and defeat your worst nightmare in epic fights.

Why similar: Tactical RPG 21.3%, JRPG 15.4%, Turn-Based Tactics 13%, Strategy RPG 12%, Party-Based RPG 11.8%

Why You'll Like It: It is a nostalgic tactical RPG that sticks closely to the mechanics of classic genre staples.

Untamed Tactics is a Tactical RPG set in world of colorful animals. Relive the legend of Greycoat’s escape into the untamed Wilds in a tale of lost honor and finding a new home as you fight, talk, and think your way through this beautifully illustrated adventure!

Why similar: Tactical RPG 24.9%, Party-Based RPG 20.3%, Turn-Based Tactics 15.6%, Strategy RPG 10.3%, Turn-Based Strategy 9.8%

Why You'll Like It: This game focuses on tactical turn-based combat with a unique party-based system that rewards strategic planning.

Reverie Knights Tactics is a turn-based tactical RPG with strategic battles in isometric grids where every decision can alter the story. Travel through a hand-drawn fantasy world and lead your heroes in a story-rich adventure, visual novel style!

Why similar: Tactical RPG 31.1%, Strategy RPG 22.4%, Turn-Based Tactics 21.1%, Turn-Based Strategy 15.6%, RPG 9.7%

Why You'll Like It: It offers a grid-based tactical experience with a strong focus on story and character-driven progression.

A squad-based tactical RPG with fluid turn-based combat, outpost, and followers management, set in the expansive fantasy world of Zoria. Lead a team of four heroes with their unique skills and perks. Every team member contributes to undertaken battles.

Why similar: Tactical RPG 17.5%, Party-Based RPG 16.8%, CRPG 16.6%, Turn-Based Strategy 12.1%, Lore-Rich 10.9%

Why You'll Like It: It offers a deep party-based RPG experience with tactical combat and extensive world exploration.

Regalia: Of Men And Monarchs is a tactical RPG set in a cheerful fantasy world full of weirdness and wonder. Assemble your party, go adventuring, manage your kingdom, make new friends, and defeat your opponents in challenging turn-based combat.

Why similar: Party-Based RPG 20.6%, JRPG 17.3%, Tactical RPG 14%, Isometric 12.7%, Turn-Based Tactics 10.6%

Why You'll Like It: This game features a lighthearted but mechanically sound tactical combat system within a party-based RPG framework.

The War of Crowns rages on. Knights and brigands run rampant throughout the land, sowing destruction. From your castle base, rise to become the lord who leads the battle against the forces of evil in this turn-based tactics and strategy game.

Why similar: Turn-Based Strategy 26.8%, Turn-Based Tactics 19.1%, Tactical RPG 15.8%, RPG 12.8%, Medieval 12.2%

Why You'll Like It: This title blends medieval warfare with tactical turn-based combat and strategic management elements.

Warbanners: the turn-based, tactical strategy game with role-playing elements that lets you manage a squad of mercenaries, and survive 42 campaign missions. Your goal? To earn a place among ancient legends!

Why similar: Tactical RPG 23.9%, Strategy RPG 19.1%, Turn-Based Tactics 17.7%, Turn-Based Strategy 15.7%, Medieval 8.2%

Why You'll Like It: This game focuses on the wargame aspects of tactical combat, emphasizing unit positioning and strategic depth.

Dream Tactics is a GBA-styled strategy RPG with cunning card combos and deep character customization. Pick your party, manage cards to create unique playstyles, and outsmart hordes of pillows in turn-based combat to save the Dream World from its inevitable collapse.

Why similar: Tactical RPG 18.9%, JRPG 16.7%, Strategy RPG 16.2%, Party-Based RPG 15.9%, Turn-Based Tactics 14.3%

Why You'll Like It: It blends grid-based tactical combat with card-battler mechanics for a fresh take on the genre.

Obtain the sword of victory together with Princess Kiera and the Wild Lynx Mercenaries! Mercenaries Rebirth is a tactical RPG set in a fantasy world.

Why similar: Strategy RPG 19.7%, Turn-Based Strategy 15.6%, Turn-Based Tactics 15.4%, JRPG 13.2%, Isometric 11.6%

Why You'll Like It: It provides a straightforward, classic grid-based tactical RPG experience with a focus on character development.

Grimshade is a party-based role-playing game inspired by JRPG of the 90s, featuring a tactical turn-based combat system and a grim story of war and personal choices.

Why similar: Party-Based RPG 17.1%, Tactical RPG 14.7%, Strategy RPG 12.8%, JRPG 12.4%, Isometric 12.3%

Why You'll Like It: It features a party-based tactical combat system with a strong emphasis on narrative and character roles.

Join three fresh recruits caught in a web of betrayal as war looms over the land. Lead your band of heroes through tactical turn-based battles, master unique abilities, and forge powerful gear to turn the tide of battle. Will you unravel the conspiracy driving the conflict—or be consumed by it?

Why similar: Tactical RPG 13.8%, Party-Based RPG 12.6%, CRPG 12.5%, Strategy RPG 12.1%, Turn-Based Tactics 9.3%

Why You'll Like It: It focuses on the core tenets of the tactical RPG genre, emphasizing turn-based strategy and party growth.

Explore the open world of Terscara as you advance through the challenging and tactical encounters in this epic turn-based tactical RPG. Form and lead a group of battle-proven companions, delve into the ancient dungeons to collect the elusive vault crystals, and end Xandar’s Wraith once and for all.

Why similar: Tactical RPG 19.3%, Party-Based RPG 16.7%, Strategy RPG 15.8%, Turn-Based Tactics 12.9%, Turn-Based Strategy 11.5%

Why You'll Like It: It offers a sandbox tactical RPG experience where you manage a mercenary company through turn-based battles.

An indie turn-based Tactics RPG with a heavy emphasis on exploration, character progression, and highly tactical combat. Create your own deeply customizable party of Warriors, Sorcerers, and Shiftcloaks to take on the Spire!

Why similar: Tactical RPG 23.4%, Turn-Based Tactics 16%, Party-Based RPG 15.6%, RPG 13.5%, Strategy RPG 12.8%

Why You'll Like It: This game emphasizes deep tactical combat and environmental interaction within a complex character progression system.

A fantasy turn-based tactical RPG built on depth and mechanical complexity, featuring classless character building, strategic management, and small unit tactics on a world scale.

Why similar: Tactical RPG 17.9%, Strategy RPG 17.5%, CRPG 14.3%, Turn-Based Tactics 14%, Strategy 12.8%

Why You'll Like It: This title focuses on the intersection of grand strategy and tactical combat, where political choices shape the world.

Himeko Sutori is a tactical, turn-based RPG that combines intimate character development with epic battles featuring hundreds of unique characters. With the included campaign editor, you can make new worlds and new adventures, making Himeko Sutori your story.

Why similar: Turn-Based Tactics 19.7%, JRPG 18.4%, Strategy RPG 16%, RPG 14.2%, Strategy 12.2%

Why You'll Like It: It features a unique hex-grid tactical system that allows for large-scale party management and combat.

A classic tactics RPG where magic and technology clash to determine the fate of the world. Command tactical battles, befriend and train your troops, create custom heroes, and experience the story through multiple branching paths.

Why similar: Tactical RPG 19.9%, Dragons 18.4% ★, Strategy RPG 17.7%, Turn-Based Tactics 13.4%, Isometric 11.9%

Why You'll Like It: This title offers a tactical RPG experience that blends fantasy elements with strategic grid-based combat.

Lead a team of adventurers to the highest rank of all guilds!

Why similar: CRPG 14.4%, Tactical RPG 13.7%, Party-Based RPG 13.1%, Strategy RPG 12%, JRPG 10.1%

Why You'll Like It: It is a charming tactical RPG that utilizes classic turn-based mechanics and party-based progression.

Discover a 3d wooden puppet style world while exploring as a platformer, and taking battles in a turn-based combat as an old school RPG where timing and strategy are the keys to victory!

Why similar: Tactical RPG 16.2%, CRPG 15.8%, Strategy RPG 13.3%, JRPG 11.3%, Turn-Based Tactics 10.8%

Why You'll Like It: This game combines traditional tactical RPG combat with exploration and a unique 3D visual style.

Prophecy of Ashen: a dark fantasy tactical CRPG. Be a secret messenger between the Hall's judgment and the Ashborne's vengeance. Recruit allies, use terrain and magic in turn-based combat. Your choices reshape Rattalan: uphold order or ignite destruction.

Why similar: CRPG 17.4%, Tactical RPG 15.7%, Party-Based RPG 13.1%, Dragons 12.4% ★, Strategy RPG 11.4%

Shieldwall Chronicles: Swords of the North is a gripping, tactical RPG that lets you build a powerful band of adventurers and partake in a grand adventure.

Why similar: Tactical RPG 19.2%, Strategy RPG 17.5%, Turn-Based Tactics 17.5%, RPG 13.4%, Turn-Based Strategy 12.3%

Why You'll Like It: This game provides a solid tactical combat experience with a focus on party-based RPG mechanics.

Noblesse Oblige: Legacy of the Sorcerer Kings is a high fantasy RPG that reenvisions turn-based combat in dynamic ways, telling the story of Alexander—an idealistic yet pragmatic nobleman—and his allies as they navigate politics, intrigue, ruling, and love amidst a tempestuous civil war.

Why similar: Political 25.1% ★, Party-Based RPG 22.3%, JRPG 15.4%, Lore-Rich 13.3%, Medieval 10.9%

Why You'll Like It: It emphasizes story-rich choices and turn-based combat, focusing on the narrative weight of your tactical decisions.

Enter Tahnra, a land savaged by war. You, a fresh academy graduate with humble beginnings, will grow to lead a grand army against a corrupt adversary. Gather heroes, form bonds, and lead your force in turn-based battles. Make use of tactics, terrain, morale and more to bring peace to the land!

Why similar: Tactical RPG 26.6%, Strategy RPG 14%, Turn-Based Strategy 13.6%, Party-Based RPG 11%, JRPG 9.1%

Eiyuden Chronicle: Hundred Heroes is designed to bring players a modern take on a classic JRPG experience. Get ready to lead 100+ playable characters through a war-torn world only you can save.

Why similar: JRPG 33.9%, Political 20.4% ★, Party-Based RPG 17.6%, RPG 12.8%, Anime 8.9%

Verroa is a peaceful continent on the brink of war as the Asverellian Empire seeks to expand - at your homeland’s expense. Command unlikely heroes, fight challenging turn-based battles, and watch hardship forge iron into steel. Dark Deity is back, bigger and better than before!

Why similar: Strategy RPG 16.5%, Turn-Based Strategy 13.3%, Tactical RPG 11.7%, Party-Based RPG 10.9%, Lore-Rich 8.8%

Play as three intrepid paladins through a terrible war of succession to save a sinister medieval kingdom from political turmoil. Pick a side amongst noble families to choose the future monarch and crush those who stand in your way through board-shattering tactical card combat!

Why similar: Turn-Based Strategy 25.3%, Lore-Rich 21.4%, Medieval 19.8%, RPG 13.8%, Strategy 11.8%

Crowntakers combines turn-based strategy with RPG elements and takes you at the behest of the crown into a medieval fantasy world full of challenging encounters and epic adventures. With its randomly generated world, Crowntakers offers a varied gaming experience every time you set out to fight evil.

Why similar: Turn-Based Strategy 26.8%, Turn-Based Tactics 26%, RPG 18%, Strategy 17.8%, Medieval 11.4%

Why You'll Like It: This game mixes roguelike elements with turn-based tactical combat for a challenging and replayable experience.

Command a rebellion as Leon Beaumont, Exiled Prince of Astrea, against the king that betrayed him. Engage in a classic turn-based tactical RPG experience as you unravel untold secrets from the past. Recruit allies, manage inventory, and train your soldiers in this JRPG inspired journey!

Why similar: Tactical RPG 14.9%, Strategy RPG 12.9%, Party-Based RPG 12.9%, JRPG 11.2%, Wargame 10.1%

Banner of the Maid is a tribute to the golden age of tactical RPGs. Set in an alternate French Revolution, you play as Pauline Bonaparte, commanding your army on smoke-filled battlefields and navigating the turbulent political salons of Paris to forge a heroic epic like no other.

Why similar: Turn-Based Strategy 25.5%, Tactical RPG 18.7%, Turn-Based Tactics 15.6%, JRPG 12.2%, Strategy 11.6%

Lost Eidolons is a turn-based tactical RPG with a gripping cinematic narrative, set in a waning empire riven by civil war. Take on the role of a charming mercenary captain, Eden, and lead his band of allies through epic encounters on a classic turn-based battlefield.

Why similar: Tactical RPG 15.3%, JRPG 14.7%, Strategy RPG 13.9%, CRPG 13.1%, Party-Based RPG 12.6%

Swordhaven is a party‑based low‑magic fantasy cRPG with a deep character creation system, rich storytelling, and seamless turn‑based/RTwP combat. Explore Nova Drakonia, uncover ancient secrets, meet hundreds of NPCs with unique quests, and shape the fate of the world through your choices.

Why similar: CRPG 22.3%, Party-Based RPG 19.7%, Strategy RPG 16.5%, Isometric 15.4%, Lore-Rich 11.2%

Wartales is an open world RPG in which you lead a group of mercenaries in their search for wealth across a massive medieval universe. Explore the world, recruit companions, collect bounties and unravel the secrets of the tombs of the ancients!

Why similar: Party-Based RPG 27.4%, Turn-Based Strategy 23.3%, Tactical RPG 18.3%, Medieval 14.1%, RPG 11.8%

Age of Reforging: The Freelands is a medieval high-freedom sandbox adventure CRPG. You'll be a reforger in the freelands chosen by the Goddess to embark on a medieval adventure tour at your own pace, gathering teammates, fighting for survival, and craft your unique legend!

Why similar: Party-Based RPG 23.4%, Strategy RPG 18.6%, Tactical RPG 17.6%, CRPG 14.3%, Medieval 11.2%

Roll for initiative, take attacks of opportunity, manage player location and the verticality of the battle field in this Turn-Based Tactical RPG based on the SRD 5.1 Ruleset. In Solasta, you make the choices, dice decide your destiny.

Why similar: Party-Based RPG 24.9%, CRPG 24.7%, Strategy RPG 23.8%, Turn-Based Strategy 17.3%, RPG 9.4%

In Fae Tactics, follow a young magic user named Peony on her journey across a vibrant world full of mystery and danger. Summon allies, cast spells, and befriend a motley crew of characters as you dive into the growing conflicts between man and magical beings known as fae.

Why similar: Turn-Based Tactics 31.5%, RPG 17.4%, Strategy 14.9%, Tactical RPG 11.8%, Strategy RPG 10.2%

Engage in tactical turn-based combat, manage and upgrade each character, and strive to reclaim harmony in a world on the brink of oblivion. Take on the mantle of leadership as you guide a mercenary squad through perilous landscapes, selecting your comrades from a diverse pool of skilled recruits.

Why similar: Turn-Based Tactics 23.3%, Strategy RPG 20.1%, Medieval 14.7%, Turn-Based Strategy 12.7%, RPG 9.5%

An open-world adventure RPG. Choose your favorite character, train your elite legion step by step, and crush all enemies on the battlefield. Strengthen yourself, establish a powerful family, create a great dynasty, and become the dominator of this fantasy world.

Why similar: Tactical RPG 24.2%, Grand Strategy 24% ★, Party-Based RPG 21.4%, Strategy RPG 19.6%, RPG 5.8%

Explore and reclaim the infested castle-city of Kingsvein! Ride into its depths on your trusty wyvern, and lead your customizable party of Knights and Mystics in deep tactical combat.

Why similar: Tactical RPG 20.6%, Party-Based RPG 19.8%, Strategy RPG 17.6%, Turn-Based Tactics 12.2%, Turn-Based Strategy 11.6%

Become the new Guild Master of the Adventurer Guild and lead your adventurers in explorations and turnbased tactical battles. Will the Guild thrive under your leadership? Or will it finally disband under it?

Why similar: Party-Based RPG 29%, Turn-Based Tactics 20.3%, Turn-Based Strategy 15.1%, Tactical RPG 9.8%, RPG 7.6%

The continent of Runersia is home to six major powers with more than 40 bases, 100 knights, and 50 types of monsters. Select a ruler, organize knights and monsters into troops, and conquer enemy bases!

Why similar: Turn-Based Strategy 22.2%, Turn-Based Tactics 20.5%, Dragons 15.1% ★, Strategy RPG 12.9%, Strategy 11.3%

Legends of Eisenwald is an adventure game with tactical battles, RPG and strategy elements. Take the lead of a small feudal army and try to defend your right to survive in this ruthless medieval world.

Why similar: Tactical RPG 31.6%, Strategy RPG 26%, Turn-Based Strategy 13.2%, Medieval 12.7%, RPG 6.4%

The Nameless: Slay Dragon is like a mix of CRPG and JRPG. In short - how to slay the immensely powerful and cunning evil dragon? You will play as a young man having a bloody feud with a dragon, and face powerful, sinister and tricky enemies with friends....

Why similar: CRPG 20.2%, Strategy RPG 16.4%, Dragons 16.2% ★, JRPG 14.9%, Turn-Based Strategy 11.5%

Experience tactically challenging turn-based strategy in the hostile island world of Mantaria. Command a dynamic army of various unit types and classes to slay a dark and possessed undead army. Train forces into powerful warriors and fight fervently until the snake's head is at your feet!

Why similar: Turn-Based Strategy 34.7%, Turn-Based Tactics 30.5%, Medieval 20.8%, Strategy 14%

Lead armies, rebuild fallen kingdoms, and rise to greatness! Embark on an epic journey of strategy in a visually stunning world. Fight intense battles and uncover a captivating story.

Why similar: Strategy RPG 24.8%, Turn-Based Strategy 18.7%, Turn-Based Tactics 18.5%, Lore-Rich 16.2%, RPG 8.4%

"STRANGER SAGA" is a turn-based SRPG where you lead a resistance army against a mighty enemy force. Raise citizens into elite warriors and conquer challenging strategy battles!

Why similar: CRPG 16.1%, Tactical RPG 15.6%, Wargame 14.1%, Strategy RPG 11.8%, Turn-Based Tactics 10.6%

Absolute Tactics: Daughters of Mercy is a turn-based, tactical RPG featuring strategic battles, intriguing puzzles and exciting quests. Customize your heroes’ unique, class-based attacks and abilities to defeat Father Eldritch's oppressive armies throughout dozens of unique, hand-crafted maps!

Why similar: Tactical RPG 20.4%, Strategy RPG 17.4%, Turn-Based Tactics 14.1%, JRPG 13.8%, Turn-Based Strategy 12.6%

“Mercenaries Blaze”is the 5th fantasy tactical simulation RPG. Turn-based battles are carried out on an isometric map. Attack and defense results vary depending on the direction you face, distance and elevation, making gameplay challenging enough to satisfy the even pickiest strategy lovers.

Why similar: Turn-Based Tactics 22.2%, Strategy RPG 21.5%, Turn-Based Strategy 16.5%, RPG 12%, JRPG 10.3%

Command two armies and resolve the continental turmoil in this traditional, robust, and highly authentic simultaneous turn-based strategy.

Why similar: Strategy RPG 20%, Tactical RPG 19.6%, Wargame 16.4%, Turn-Based Strategy 14.6%, Turn-Based Tactics 12.2%

Experience a Fast-Paced Roguelite Turn-Based Strategy game with a New Turn-Based System which will need you to plan early on and create strategies that would lead your army to victory. Create an army with different Characters and Leaders to choose from and explore this Roguelite world.

Why similar: Tactical RPG 31.8%, Turn-Based Strategy 26.7%, Medieval 18.8%, RPG 12.3%, Strategy 10.4%

Eisenwald: Blood of November is a new sandbox adventure in the world of Eisenwald. Take up your arms and fight for your cause (and find out first who or what you want to be fighting for).

Why similar: Strategy RPG 23.2%, CRPG 21.2%, Turn-Based Strategy 14.1%, Medieval 12.5%, Turn-Based Tactics 11.9%

《列传：革新战争》是灰烬游戏工作室出品的战棋游戏。游戏为SRPG类型，加入了华丽的技能演出与深度的战斗系统。游戏以幻想中世纪为舞台，编写了三十万字以上，“王道中的邪道式”新颖故事。相信喜欢日式SRPG、JPRG的玩家一定会喜欢本作。

Why similar: Tactical RPG 20.6%, Strategy RPG 17.4%, JRPG 16.9%, Turn-Based Tactics 14.4%, Turn-Based Strategy 12.4%