- #1 Chicken Fren
97% matchVery Positive81% of 91 reviews2026
Dev: Iron Cock Studios
Windows
Chicken Fren is a desktop pet that struts across your screen while you work or play. Every mouse click and keypress is a chance to spawn an egg: crack the egg to reveal hats and cosmetics ranging from common to legendary. Collect items, equip them, or trade them on the Steam Marketplace!
Why similar: Incremental 35.3%, Idler 28.7%, Collectathon 22.9%, Casual 7.8%, 2D 2.8%
- #2 Marisa!ReturnTheBook!
96% matchVery Positive91% of 746 reviews2025
Dev: NARROWPub: NARROW&TSUKUYOMIC
Windows
Median: 5.8 hrsMean: 8.3 hrs≥1hr: 89%
A 2D top-down idle AFK & battle stage-clearing game set in Gensokyo. In the peaceful and tranquil Gensoukyo, a little girl with yellow hair who likes to borrow books everywhere has aroused Alice's anger. Therefore, she calls on everyone in Gensoukyo to gather in front of Marisa's house for a battle
Why similar: Idler 28.2%, Incremental 27.4%, Faith 20% ★, Casual 8.3%, Anime 5.8%
- #3 CAPTAIN STARONE
96% matchPositive93% of 14 reviews2022
Dev: Marumittu GamesPub: Flyhigh Works
Windows
Became the hero " Captain StarONE " in this game blending action and ‘inaction’. You set your strategies and combos, then multitask as the game carries out your attacks. Watch the battles unfold and be ready to jump back in to guide our hero!
Why similar: Incremental 34.2%, Idler 26.2%, Collectathon 19.2%, Casual 7.3%, Cute 6.1%
- #4 gate2up
95% matchNo user reviews2025
Dev: Gensou
Windows
This is a simple idle clicker game. Grow your item collection using points and strive to reach the ultimate goal of 99,999,999 points!
Why similar: Incremental 39.2%, Idler 31.7%, Collectathon 20.7%, Casual 5.2%, Indie 1.7%
- #5 Bread
94% matchMixed55% of 74 reviews2024
Dev: The Royal Bakery
Windows · Linux
The Royal Bakery welcomes you to Bread, a fun simple clicker game. Stay a while, have some fun and click a crumb. Careful too much bread makes you fat.
Why similar: Incremental 35.8%, Idler 26.5%, Collectathon 23.4%, Cute 6.1%, Casual 5.5%
- #6 Flag Clicker
93% matchMixed66% of 581 reviews2024
Dev: Flag Clicker InteractivePub: Flag Clicker interactive
Windows
Flag is a clicker Game, in which you click a Flag!
Why similar: Incremental 45.9%, Idler 35.7%, Casual 9.2%, Indie 3.9%, 2D 3.9%
- #7 Zero IDLE
94% matchMixed70% of 370 reviews2020
Dev: ZeroWorldwide
Windows
Zero IDLE is an incremental (IDLE) game in which you can decide whether to make all of your way to the biggest number EVER by clicking, or by increasing your incremental production...or you can make the game to click for you...
Why similar: Incremental 46.6%, Idler 38.1%, Casual 8.1%, 2D 3.6%, Indie 2.1%
- #8 Slot Grind
91% matchMostly Positive77% of 115 reviews2026
Dev: OneMoreSystem
Windows · Mac
Slot Grind is an incremental slot machine game where you spin, earn money, and put it back into upgrades. Unlock new machines with better payouts, improve them, and automate your slots as your profits grow, until you finally pay off your debts.
Why similar: Incremental 45.7%, Idler 39.4%, Casual 5.3%, 2D 4.5%, Indie 3.3%
- #9 Pickle Clicker
92% matchVery Positive87% of 1,243 reviews2022
Dev: Shard
Windows
Click pickle, get pickle, spend pickle, get more pickle, and most importantly... Protect pickle from sneaky Poglins!
Why similar: Incremental 45.1%, Idler 38%, Casual 6.9%, 2D 4.5%, Indie 3.7%
- #10 Rubber Duck
91% match5 user reviews60% of 5 reviews2026
Dev: dot dot dot
Windows
Ever had to spend your working hours staring at screen clicking and pretending in order to gain for living? Now you've a Rubber Duck that can make your (and my) miserable working day much more fun!
Why similar: Incremental 39.2%, Idler 33.9%, Collectathon 14.2%, Casual 6.4%, Cute 3.1%
- #11 Musical Slime
90% matchVery Positive97% of 396 reviews2026
Dev: HaHaHaGame
Windows
Ditch the dull, monotonous desktop! Bring home a soft, cuddly slime that grooves in perfect sync with your music, unlock soothing desktop companionship, and enjoy endless player-created music content in the Steam Workshop to swap out whenever you want~
Why similar: Idler 37.2%, Incremental 35.3%, Casual 12.5%, Cute 10.1%, 2D 3.9%
- #12 MISHA
89% matchVery Positive92% of 380 reviews2025
Dev: RPGames
Windows
Misha is a cute anime girl who’s always by your side to brighten your day. She loves dancing, making funny faces, and trying on new outfits. Help her build a collection of stylish clothes!
Why similar: Incremental 30.2%, Idler 24.2%, Collectathon 18.7%, Cute 10.4%, Anime 7.4%
- #13 Monslice
89% match6 user reviews50% of 6 reviews2026
Dev: zowlf
Windows
Monslice is a short incremental game about slicing monsters, collecting resources, expanding your skill tree, and unlocking and buying more monsters!
Why similar: Incremental 34.3%, Idler 27.6%, Collectathon 20%, Casual 7.4%, Cute 5.1%
- #14 Lobstpurr
88% matchNo user reviews
Dev: Goodguy140
Windows · Mac · Linux
This is a clicker game with the following features:UpgradesCustomizationsAnti-Auto ClickerPurr Pass
Why similar: Incremental 45.3%, Idler 36.7%, Casual 10.5%, 2D 3.5%, Indie 2.9%
- #15 Dopaminer
87% matchMixed39% of 28 reviews2026
Dev: Otto Development
Windows · Mac
Dopaminer lets you do the most scientifically accurate thing possible: click Synapse bits that reward you with Dopamine. Upgrade your neural rig by stacking upgrades, unlock new tiers, automate progress, and Rewire to prestige. Spend Synapse Points for permanent perks and watch each run accelerate.
Why similar: Incremental 43.3%, Idler 37.1%, Casual 13.9%, 2D 4.2%, Singleplayer 1.6%
- #16 Wish
86% match3 user reviews100% of 3 reviews2026
Dev: 无双工作室Apex Studio
Windows
Wish blends Zen with wish-fulfilling in a clicker game. Tap to gain Spirit Energy, honor eight guardians, upgrade ten Resonators, and listen to twenty Harmonies. Grow and relax in a Zen atmosphere. Every tap soothes; every step brings your wish closer.
Why similar: Faith 43.7% ★, Incremental 29.3%, Idler 16%, Casual 6.1%, Indie 2.4%
- #17 Dumpling Squishy
86% matchNo user reviews
Dev: Fantastico Studio
Windows
Your desktop just got cozier. Tap the floating bamboo steamer, watch squishy dumplings tumble out and pile up across your screen, then collect all 50, from common to legendary. Trade your duplicates for rarer dumplings and let the little guys squish around while you work, browse, or chill.
Why similar: Idler 40.7%, Incremental 39.6%, Casual 13.9%, 2D 4.2%, Singleplayer 1.6%
- #18 令和もぐんまのやぼう -あなたのまちも ぐんまけん-
82% match2 user reviews100% of 2 reviews2026
Dev: RucKyGAMES
Windows
「ぐんまのやぼう」は、 特産品を収穫して「G」を稼ぎ、 全ての都道府県を制圧して、群馬県にすることを目標とするゲームです。
Why similar: Idler 33.8%, Incremental 26.9%, Collectathon 25.5%, Casual 5.4%, Cute 4.1%
- #19 Idle Gem Quest
85% matchPositive80% of 15 reviews2023
Dev: Game Sage Productions
Windows
Retro inspired clicker game. Click to battle monsters or leave idle to auto battle. Collect coins, upgrade stats, level up, and slay bigger monsters. Earn coins and unlock bonuses to ramp up your income. Switch between 5 classes with unique gimmicks. Achievements galore for every character.
Why similar: Incremental 36.6%, Idler 28.1%, Collectathon 25.5%, Casual 6.3%, 2D 2.9%
- #20 Type Hatcher
82% match2 user reviews100% of 2 reviews2026
Dev: Lampscale
Windows
Type Hatcher is purely an idle game that turns your typing into music. Every keystroke hatches eggs and plays a note from your party of pets. Dock them to a slim bar on the edge of your screen so they sing, shimmer, and grow while you work in any other app.
Why similar: Idler 32.9%, Incremental 26.3%, Collectathon 24.9%, Cute 6.7%, Casual 5.8%
- #21 I Heard There Are Monsters Here
84% matchMostly Negative26% of 109 reviews2023
Dev: RZGames
Windows · Mac
"I Heard There Are Monsters Here" is a pixel , idle game. The monsters from the beast Land can never be killed forever. At the same time, the Land has countless minerals and wealth. Only when you have courage and wisdom at the same time, can you survive on the beast continent.
Why similar: Idler 42.7%, Incremental 38.4%, Casual 9.7%, 2D 4.1%, Indie 3.9%
- #22 Forest Fellers
83% match9 user reviews78% of 9 reviews2024
Dev: TheBigBard
Windows
Forest Fellers! A game about Gnomes, Trees, and chopping them. Generate wood as you hire your very own Forest Fellers (Gnomes) to fell forests YOU make. Your Gnomes will grow and level up the more they chop allowing you to get more and more efficient trees for them to take down.
Why similar: Incremental 42.4%, Idler 34.6%, Cute 10.6%, Casual 7.7%, 2D 4%
- #23 Non-Sucky Numbers
80% matchMixed55% of 11 reviews2024
Dev: aiiaiiiyo
Windows
An idle clicker game where you have 5 seconds per level before the enemy's HP returns to full. Defeat enemies, earn gold, buy items, ascend, become stronger, and unlock new levels.
Why similar: Incremental 46.6%, Idler 37.4%, Casual 10.8%, Indie 5.2%
- #24 KIDNEY STONE Clicker
81% match5 user reviews60% of 5 reviews2023
Dev: Takumi Abe
Windows
KIDNEY STONE Clicker is a Simple Clicker idle game but odd theme. Kidney stones by clicking rapidly on the screen to break them down into smaller pieces. Collect stone for power-ups and make your body healthy.
Why similar: Incremental 46.6%, Idler 37.5%, Casual 10.9%, 2D 3.9%, Singleplayer 1.1%
- #25 Bash the Teacher! - Classroom Clicker
81% matchVery Positive83% of 383 reviews2022
Dev: Paul BanksPub: PHB Media LTD
Windows
It's time to show the teacher who is the real boss of the classroom in this hilarious idle-clicker game! Click away to blast the teacher with your chosen weapon - watch as the teacher’s frustration grows and discover their funny reactions!
Why similar: Incremental 49.8%, Idler 22.1%, Collectathon 14.4%, Cute 6.7%, Casual 4.9%
- #26 Desktop Driller
77% matchMixed60% of 20 reviews2026
Dev: Fantastico Studio
Windows
An idle game that runs while you work. Your activity powers the drill: dig, earn, upgrade and go deeper. Build your system, automate everything and reach the center of the Earth.
Why similar: Incremental 43.7%, Idler 36.3%, Casual 14.3%, 2D 4.4%, Singleplayer 1.3%
- #27 Meowmewbug
78% matchPositive95% of 19 reviews2024
Dev: BitBit Official
Windows
" Meowmewbug" is a relaxing and stress-relieving idle game. Tap on the magic circle to summon unique meowmewbugs, collect the paw balls they drop, unlock more styles of scenes, fun features, classic mini-games, and summon even more meowmewbugs. Come and spend the best day with the meowmewbugs!
Why similar: Idler 33.3%, Incremental 29%, Collectathon 21.7%, Cute 6.9%, Casual 5.6%
- #28 Incrementoad
76% matchMostly Negative29% of 14 reviews2026
Dev: Novus Ludus
Windows · Linux
Eat bugs, gain power, and restore the frogs to their former glory! In Incrementoad, a cozy incremental clicker, you collect t̶o̶a̶d̶s frogs, unlock godlike powers, attract crazier bugs to your pond, master deep upgrade trees, and uncover ancient secrets. Can you master this short, addictive journey?
Why similar: Incremental 39.1%, Idler 33.9%, Casual 11.9%, Cute 10.2%, 2D 2.2%
- #29 Pre-Strike
79% matchMixed61% of 71 reviews2021
Dev: Faucet Software
Windows
Strike your enemies before they strike you! Pre-Strike is a casual clicker game, focused on upgrading your camp and unlocking new characters in order to build up resources. The more resources you have, the stronger you are in this post-apocalyptic idle game!
Why similar: Incremental 39.1%, Idler 35.9%, Cute 12.1%, Casual 8.3%, 2D 4.3%
- #30 Pebble Pet
76% matchNo user reviews
Dev: 元气弹工作室(GD Studio)
Windows · Mac
Pebble Pet is a cozy and quirky desktop pet game. Adopt a little rock that loves to zone out, customize it and wait for the fun random events. No pressure, no fuss! Just drop by whenever you’re free for a quick tap, and create a truly unique rock buddy just for you!
Why similar: Idler 29.2%, Incremental 26.7%, Collectathon 23.4%, Casual 9.7%, Cute 6.5%
- #31 Crypto Clicker
78% matchMixed64% of 70 reviews2022
Dev: Hakugei LLC
Windows
Exactly what it sounds like, a clicker game based around crypto.
Why similar: Incremental 46.7%, Idler 37.7%, Casual 10.8%, 2D 3.5%, Singleplayer 1.2%
- #32 Aura Farmer 67
75% matchNo user reviews
Dev: saBOR Gamedev
Windows
A humorous incremental clicker about farming Aura, buying absurd upgrades, and turning an ordinary gym-goer into a cosmic entity. Click, automate your farm, rebirth stronger, and keep progressing even while you are offline.
Why similar: Incremental 37.9%, Idler 31.2%, Collectathon 17.5%, Casual 8.6%, Indie 4.1%
- #33 Lucky Paws
75% matchNo user reviews2026
Dev: Double A GamesPub: Pixel Games
Windows
A cozy idle game where a lucky Maneki-neko quietly brings fortune while you relax. Watch bells ring, change shrine decorations, and grow prosperity over time in a peaceful Japanese setting designed to run gently in the background.
Why similar: Incremental 37.6%, Idler 32.7%, Casual 11.3%, Cute 8.1%, Anime 8%
- #34 Artist Idle
79% matchMixed64% of 519 reviews2019
Dev: YDKR
Windows
Draw pictures, sell them and become a famous artist.
Why similar: Incremental 58.2%, Idler 38.2%, Indie 3.7%
- #35 Every Last Bit
74% matchNo user reviews
Dev: QubitGames
Windows · Mac
An incremental arcade game about scanning files by collecting bits, bytes and Gigabytes. Can you collect Every Last Bit?
Why similar: Idler 43.6%, Incremental 42.4%, Casual 7.4%, Indie 3.6%, 2D 2.3%
- #36 ウンコらしょ!
74% matchNo user reviews2026
Dev: Animals
Windows
This is a click-and-play idle game for children. It's easy to understand with Japanese (and some English) text, and playable with just a mouse. When you're busy, let your child play this game while you get things done.
Why similar: Incremental 52.3%, Idler 22.8%, Casual 12.8%, Indie 5.4%, 2D 4.8%
- #37 GRIND MOMO
73% match2 user reviews0% of 2 reviews2025
Dev: BaratazsPub: Baratazs INC
Windows
**Grind Momo** is a **clicker** where you work 💼 by clicking to earn money 💰 and invest in stocks 📈, crypto 🪙, and businesses 🏭. Buy properties 🏠 and vehicles 🚗 to rent, craft items or sell in the market. Use prestige 🔄 for upgrades and unlock bonuses 🎯. Customize 🎨 and grow! 🚀
Why similar: Incremental 46.1%, Idler 37.2%, Casual 9.5%, 2D 4.2%, Indie 2%
- #38 Dallen Clicker Ultimate
77% matchMostly Positive76% of 37 reviews2020
Dev: Larsonsoft
Windows
Dallen Clicker Ultimate is an enhanced remake of Dallen Clicker, an incremental game.
Why similar: Incremental 36.1%, Idler 26.7%, Collectathon 24.3%, Casual 7.4%, 2D 2.5%
- #39 Desk Rage
72% match3 user reviews100% of 3 reviews2026
Dev: Pressure Valve StudioPub: IdleCraft Interactive
Windows
A carefully designed desktop pet game. When you open the game, your "little brother" desktop pet pops up and stays on your desktop to keep you company. Unlike other pet games—when you're in a bad mood, you can beat him up, or even summon a monster to eat him.
Why similar: Idler 30.3%, Incremental 29.2%, Collectathon 19.4%, Cute 10.1%, Casual 6.4%
- #40 Fungi Simulator
73% matchNo user reviews2026
Dev: Altherian Prophecies
Windows
Become a single spore on a journey to blanket the world in mycelium. Click to grow, unlock new mushroom species, and watch your fungal empire expand even while you're away. Whether you have 5 minutes or 5 hours, Fungi Simulator is the perfect idle escape. No stress. Just growth.
Why similar: Idler 43.1%, Incremental 39.6%, Casual 10.1%, 2D 4.2%, Indie 2%
- #41 Idle Universe Creator
73% matchNo user reviews2025
Dev: Timothy Bexon
Windows
Compete against others to create a universe in the shortest time in a unique take on the idle game genre. In Idle Universe Creator, your task is to craft atoms to fill an empty universe. Will you recreate our universe or craft brand new ones? What matters is how fast you can reach the target mass.
Why similar: Incremental 43.8%, Idler 37.8%, Casual 13.8%, 2D 3%, Singleplayer 1.6%
- #42 Cult Inc.
71% matchNo user reviews2026
Dev: Backward Studio
Windows
Cult Inc. is an incremental clicker where you control and grow a cult. Attract curious outsiders and persuade them into joining the organization. Upgrade your cult, unlock new abilities, and dominate the world through sheer numbers, with a little sacrifice of course.
Why similar: Faith 44.1% ★, Incremental 36.3%, Idler 15.1%, 2D 2.3%, Indie 1.5%
- #43 TEMPORAL SALVAGE
71% matchNo user reviews
Dev: EvoshoGames
Windows
Embark on an epic journey through time and space in TEMPORAL SALVAGE, where your team of daring technicians take charge with a mind of their own! In this idle/incremental adventure, your technicians are the stars of the show, tirelessly smacking into the terminal to push the boundaries of reality.
Why similar: Incremental 42.6%, Idler 36.7%, Casual 13.4%, 2D 4.2%, Indie 2.1%
- #44 Plantastic
70% matchMixed60% of 20 reviews2025
Dev: BlueBathtub
Windows
🌿 Over 30 plant species 🎩 Unlockable hats & accessories to customize ⏳ Idle game for desktop – runs in the background 🎁 Regular drops, items & collecting fun 🌍 Proceeds go towards real tree planting projects 🪴 Perfect for work, study & relaxing sessions
Why similar: Incremental 40.6%, Idler 35.2%, Casual 12.5%, Cute 7.7%, 2D 4%
- #45 Ana's Farm
70% match8 user reviews100% of 8 reviews2025
Dev: GreyMattersStudio
Windows
Ana’s farm is a peaceful idle game. With more and more crops and props on the field, you can unlock new picture book content step by step. Start your venture in this fantasy space with your adorable companions!
Why similar: Idler 28.5%, Incremental 28.4%, Collectathon 22.1%, Cute 8.7%, Casual 5.4%
- #46 Idle Meteor
69% matchNo user reviews
Dev: adrien
Windows
Cycle through phases of extinction, expansion, and exploration in an idle game where you play as a god who wants to establish a civilization in a hostile world where meteors fall almost as often as rain.
Why similar: Incremental 47.4%, Idler 40.4%, Casual 6.8%, 2D 4.5%, Singleplayer 0.9%
- #47 Waifu Quest
69% matchMostly Positive70% of 10 reviews2025
Dev: Seppe De CraenePub: Xpress.gg
Windows
Your adorable waifu lives on your taskbar, always by your side as you work, browse, or game. Customize her look with cute accessories and enjoy her calming presence throughout your day.
Why similar: Incremental 49.1%, Idler 22.5%, Anime 10.5%, Casual 10%, 2D 5%
- #48 Cascadium
67% matchMostly Positive76% of 17 reviews2026
Dev: ABoxWithinABox
Windows
A simple idle game where you drop balls plinko-style to make money. Big number make head go brrrr.
Why similar: Incremental 46.1%, Idler 37.2%, Casual 9.5%, 2D 4.2%, Indie 2%
- #49 Spincremental
68% matchNo user reviews2026
Dev: SincX GG
Windows
Pull the lever, watch the reels, collect the symbols. Buy slot machines, unlock cursors, magnets, and cards that play for you, then upgrade everything through a deep skill tree. A cozy pixel-art incremental about turning one wooden slot into an automated jackpot empire.
Why similar: Incremental 41.6%, Idler 32%, Cute 9.8%, Casual 8.9%, 2D 4.3%
- #50 The Duck Pond
68% matchVery Positive96% of 81 reviews2024
Dev: Quack People
Windows · Mac · Linux
The Duck Pond is a condensed and relaxing idle game, focused on creating a short handcrafted experience with an ending. Throw food to attract different types of duck, read about them in the duckopedia, and maybe you'll discover the epic giga duck!
Why similar: Idler 39.3%, Incremental 36.9%, Casual 9.4%, Cute 8.2%, 2D 3.7%
- #51 Desktop Witch
67% matchNo user reviews
Dev: LighterNoveler
Windows
A simple incremental game where you help your local desktop witch, Zemma, fend off enemies with the power of your clicks.
Why similar: Incremental 39.7%, Idler 32.9%, Anime 8.9%, Casual 8.5%, Cute 5.8%
- #52 Hardbass Clicker
72% matchPositive80% of 15 reviews2020
Dev: b38b38b
Windows
Collect Semechki to make your Babushka proud. And while you collect them you can enjoy some nice Hardbass.
Why similar: Incremental 46.2%, Idler 36.6%, Casual 10.4%, 2D 3.8%, Indie 1.9%
- #53 Idle Fields
68% matchMostly Positive77% of 102 reviews2024
Dev: KotieDev
Windows · Linux
Idle Fields is an Idle Skilling Game. Grow crops, cut trees, fish, cook, purchase animals, mine, smith, and decorate your homes! Automate tasks with workers. Unlock all the achievements, level up to become richer, and complete it all!
Why similar: Incremental 31%, Idler 28.2%, Collectathon 23.8%, Cute 7.6%, Casual 5.9%
- #54 Garden Eternal
65% matchMixed58% of 12 reviews2026
Dev: Family Milk
Windows
The cozy garden that keeps on growing. Garden Eternal is an idle clicker where you tap a glowing Heart, raise bees & buildings, and draft cards through every season. A calm place, mostly. But the garden keeps its own hours, and not everything that blooms after dark is a flower.
Why similar: Incremental 38.1%, Idler 33%, Casual 12.1%, Cute 9%, 2D 3.8%
- #55 GF Clicker
66% matchNo user reviews
Dev: Simulacrum Games
Windows · Linux
A cozy idle clicker about winning someone over — one click, one gift, one new outfit at a time. Play it actively, leave it running, or just check in once a day. Low stakes, oddly satisfying.
Why similar: Incremental 39.2%, Idler 32.2%, Cute 10.8%, Casual 7.1%, Anime 5.2%
- #56 Supply Chain Idle
71% matchMostly Positive80% of 382 reviews2018
Dev: Upturn Games
Windows · Mac · Linux
Build, link and upgrade factories to produce and sell products.
Why similar: Idler 56.9%, Incremental 30.3%, Casual 12.8%
- #57 Lu[Idle]
66% matchMixed64% of 36 reviews2025
Dev: Joshua Sherrard
Windows · Linux
Lu[Idle] is an Incremental game with Idle and Clicker elements as well as pixel art visuals and music.
Why similar: Incremental 44.1%, Idler 39.5%, Casual 7.4%, 2D 4.4%, Indie 3.1%
- #58 BUTT
67% matchMixed69% of 159 reviews2024
Dev: Komorebi
Windows
CLICK BUTT. GET BUTT.
Why similar: Incremental 45.6%, Idler 38.3%, Cute 14.3%, Singleplayer 1.8%
- #59 Desktop Pet Band
66% matchNo user reviews
Dev: DAMI Planet
Windows
Welcome to Desktop Pet Band! A relaxing, heartwarming desktop idle collection game with adorable art. Form a cute animal band on your screen, gather fans, level up your stage. Your clicks become the beat of their passion. Raise your little buddies and let them sing—right on your desktop!
Why similar: Idler 31.9%, Incremental 28.5%, Collectathon 20.1%, Cute 10.3%, Casual 6.2%